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Meet Boston Executive Update

 

What has Meet Boston been up to?

Good afternoon,

This has been a momentous week for Meet Boston. Yesterday we gathered with our Boston and Cambridge hotel partners at The Lenox Hotel to reauthorize our Tourism Destination Marketing District for another 5 years (commencing in October of 2026). This guarantees dedicated destination marketing funding moving forward and we are proud to report that the reauthorization vote was unanimous. 

October has been incredibly busy for the Meet Boston team. The month kicked off with IMEX America where the team held over 500 appointments, a 25% increase over last year, and hosted eleven buyer presentations at the booth. We had nearly 30 partners join us at IMEX this year and many of them have already reported definite pieces of business. 

Last week I attended Brand USA Travel Week in London as they unveiled their new America the Beautiful campaign. The event was very engaging and informative as always. We continue to see stable visitation numbers, and even marginal growth, from several of our key European markets. 

Meet Boston was honored to be recognized as one of The Top 100 Women-Led Businesses by the Women’s Edge, a collaboration with The Boston Globe that was announced in the Globe Magazine’s Women & Power issue this month. I had the pleasure of attending the reception event along with several members of my senior leadership team at Meet Boston. 

 

 

September hotel performance was strong across Boston and Cambridge, with occupancy up 2.8% and RevPAR up half a percent point compared to last September. The STR numbers for September showed Boston performing very well against other US cities; as you’ll see from our trends report below, we trailed just NY in terms of occupancy, rate and RevPAR.   

Meet Boston was proud to once again partner with the Head of the Charles Regatta, and what a splendid weekend we had for our signature fall event. The regatta generated approximately $120 million in economic impact. Sporting events continue to be major drivers of the visitor economy and Meet Boston is excited to support upcoming events such as the Hall of Fame Game at TD Garden in November and the Wasabi Bowl in December. With FIFA in the news a bit lately I wanted to again express how thrilled we are to be hosting seven matches here next summer. We anxiously await the December 5 draw that will determine which teams play Group Stage matches in Massachusetts. 

We have some great upcoming events that we hope you can attend. Our November Open House will take place at Sugar Factory on November 5 – please rsvp here. And on December 2 we are hosting our Annual Meeting at the InterContinental Boston from 4-7:30pm. Finally, stay tuned next week for some major news as it relates to winter programming coming to Boston. 

To learn more about occupancy rates and travel trends, click the button below.

DOWNLOAD THE LATEST TRENDS REPORT
 

Martha J. Sheridan

President and CEO

Meet Boston

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